Salesforce Chatter has become a unique business tool, providing a secure way to connect people across the globe, with the single purpose of exchanging information and staying updated. There are several ways in which Salesforce is using chatter to significantly improve their business processes. To begin with, employees can easily discuss ideas and ask for advice no matter where they are in the world. By posting questions on Chatter, people with no previous connection are able to reach out to each other to answer questions and give advice.
A further advantage is that information is constantly updated such that accounts register a status change, ensuring employees that the data is the most current. With the availability of Chatter, connect-ability has vastly improved, from executives who can stay more connected to employees, to sharing resources and getting feedback. It is a system which greatly improves inter-company communication.